Freemans is on an early ad attack in a bid to gain a promotional advantage in the run up to Christmas. The launch of three TV ads for AW21 comes three weeks earlier than in 2020 “to meet customer demand".
The group born of the merger between communication agency Karla Otto and events company K2 has bought a majority stake in the famous Parisian production house, for 30 years the brains behind fashion’s top catwalk shows.
Most people when they think of Germany this month will think of politics not fashion, as voters will select the successor to Angela Merkel. Still, this week the capital staged Mercedes-Benz Fashion Week Berlin.
Turkish denim producer Isko has inked a licence deal with the Hong Kong Research Institute for Textiles and Apparel, whose ‘Green Machine’ is said to make it possible to easily separate cotton fibre from polyester.
The Bestseller group’s founder has bought a 10.1% stake, via his holding company Heartland, in the company owned by Israeli group Fox. Previously, Povlsen had bought stakes in Asos and German fashion e-tailer About You.
Fast-growing VIA Outlets is investing €17.5m in the Sevilla Fashion Outlet in Spain and will add an extra 2,680 sq m to the mall, creating space for 17 major brands to be added to the existing roster of 70+ stores.