With Glenn Martens in charge of style, the Italian jeans label will be showing its Fall/Winter 2022-23 collection in Japan in June, using the same inflatable-doll setting adopted for its Milanese show in February.
Marni has replicated its physical collection in a virtual format, while Etro has materialised digital looks from its metaverse fashion show, with the two experiences encouraging customers to shop in "real life".
The Italian label has reshuffled its design office, naming Filippo Grazioli as creative director, while Alberto Caliri, who had succeeded Angela Missoni in the same post, will take charge of the home decoration line.
One day after the dressed up and theatrical London season finished, Milan presented catwalks of sinful chic. Forget all the dramaturgical dressing of the UK, here in Italy they want devil-may-care damsels.
Kenzo, Prada and Ambush are some of the many luxury labels active in the virtual world, whether commercialising NFTs or making significant investments in the metaverse, as Philipp Plein and Gucci did recently.
OTB hailed a strong set of results on Thursday saying that its turnover rose 16.2% last year, digital boomed and it saw 38 new store openings. Importantly, it also said that Jil sander had reached break-even.
After a first collaboration with the AC Milan star last year, twins Dean and Dan Caten have done it again with the ‘Black on Black’ capsule collection, unveiled in Milan on Monday, at the end of the men's fashion week.
The Aura Blockchain Consortium has announced the launch of Aura SaaS, which it says is “a game-changing cloud-based SaaS” tech. The consortium was founded by big names, including LVMH, Prada, Cartier, and OTB.
The multi-service agency has bolstered its senior staff by naming Jessica Juliano as head of omni-channel operations, Giovanni Pungetti as head of Asia and Giovanni de Marchi, ex Slam Jam, as head of brand partnerships.