Boohoo is moving quickly to protect its business as a supply chain scandal causes e-tailers such as Asos and Zalando to delist its brands. But the firm also said its wholesale ops are small as D2C is its focus.
Shares in online fashion retailers Zalando and Asos jumped on Thursday after the former said it expects a big increase in second-quarter sales and operating profit as lockdowns accelerate a shift to ecommerce.
Boohoo is the new owner of Oasis and warehouse, paying less than £6m for the two brands. It has also reported a robust Q1 with sales surging globally as it switched to athleisure and lockdown-friendly pieces.