Leave it to Miuccia Prada to dream up a novel new strategy for her new Resort 2020 campaign – which debarked not on the pages of any magazine or on laptops, but on paper broadsheets wrapped around bouquets of flowers.
Streamlined engineering are the new buzzwords at Prada, which has unveiled its latest Linea Rossa collection, the second since its relaunch last year. Rolled out internationally this month with a series of presentations.
The womenswear collections for next summer presented in New York, London, Milan and Paris showcased 10 main trends, marking a return to a pared-down fashion, though one veined with a yearning for exuberance.
“Raw, instinctive, arty and dangerous,” said Miuccia Prada with a naughty twinkle in her eye after a path-breaking Miu Miu show in Paris on Tuesday, the final day of the 30-day international runway season.
At the latest Milan fashion week, designers have expressed real ecological awareness for the first time in their shows, without sacrificing creativity, business or glamour, as in any fashion week worthy of its name.