In a ruddy sign of renewed health for the Italian fashion capital, Milan Fashion Week has added five new noted houses to its official calendar, which was released Friday afternoon by the Camera della Moda.
After losing the profitable Gucci licence in 2017, the Italian eyewear group has announced the end of the long-standing deal with Dior, whose licence will go to Thélios, the company set up by LVMH and Marcolin.
Fashion is rocking Milan for the Furniture Fair, with Dior’s gala at Antonia, Armani's for the Tadao Ando exhibition, and countless parties, cocktail evenings and installations, like those by Tod’s and Vogue Italia.
Milan expects to host nearly 500,000 visitors on April 8-14 for the huge, city-wide event, an incredible opportunity for fashion and luxury labels to present countless projects and special initiatives.
Gucci returns to the Italian runways after a hiatus in Paris, to stage its next runway show on Wednesday afternoon, February 20, during the next Italian runway season, whose official calendar was released on Tuesday.
There was a great of talk in Milan about 'sprezzatura', Italian for relaxed and being at ease. A suggestion that the city and its fashion needs to lighten up a little to entice new generation millennials to be consumers.