First you had Netflix, now you have GucciFest. In the latest twist in the online direction of fashion, Gucci will reveal its next collection via its own film series in a digital movie festival named GucciFest.
Coty is moving into the next stage of its expansion plan for Kylie Jenner’s Kylie Skin brand. It’s launching direct-to-consumer flagship websites for the beauty label in key European markets and Australia.
As it launches its AW20 collection, online, e-store The Bias Cut has revealed a total rebrand, including a new, more streamlined, logo, website design and packaging. And the company said early results are strong.
Interbrand launched its list of the 30 Breakthrough Brands for 2020 on Thursday and a number of fashion and beauty firms are included in the ranking of names that are “set to revolutionise their markets”.
Featuring over 80 brands including Drunk Elephant, Milk Makeup and Supergoop, the digital storefront allows users to purchase products directly from their Instagram feed or stories using Instagram checkout.
Boots Botanics has revealed that its complete skincare and beauty portfolio is now approved under the Cruelty Free International Leaping Bunny programme, which aims to put an end to animal testing in cosmetics.