The French company behind Maybelline cosmetics and Garnier shampoo said on Thursday it was back to revenue growth in the third quarter as it performed well with Chinese customers and kept up its product launches.
L’Oréal’s Maybelline brand is adding make-up recycling bins to 1,000 UK stores in a link-up with TerraCycle. The partnership will see them adding the bins to branches of Tesco, Boots, Sainsbury's and Superdrug.
Sales at Maybelline maker L’Oréal fell more sharply than expected in the second quarter, though the French beauty giant managed to contain any major profit erosion as the COVID-19 pandemic forced stores to close.
L'Oreal aims to cut out non-recycled plastic packaging by 2030 and bring in greener products like solid shampoo bars under its flagship Garnier brand as it steps up an environmental push, it said on Thursday.
Purchases of cosmetics have picked up strongly again, particularly in China, as some countries exit coronavirus shutdowns that forced hair salons and retailers to close, L'Oreal Chief Executive Jean-Paul Agon said.
The partnership will see the launch of eight custom-branded, augmented reality [AR] lenses from L’Oréal brands like Garnier, Lancôme, L’Oréal Paris, and Maybelline, featured in a dedicated beauty area on Snap Camera.