Matalan has unveiled a new brand positioning with a campaign that celebrates the joy of bringing a sense of style to the everyday. 'Real Life Ready’ is the brand’s biggest rebrand in its 35-year history.
Matalan continued to deliver respectable sales growth in Q1, despite tough comparisons. Revenue rose 2.9% but profits were flat as it was forced to start its clearance sale early due to the wet May and June weather.
One of Boohoo’s co-funders has explained the fashion e-tail giant’s reasoning for taking on a new CEO with no recent e-tail experience saying that the company needed a large-company leader as it becomes much bigger.