SMCP, owner of brands including Sandro, said on Monday it would ramp up spending on advertising and focus store openings mainly on the Chinese market, pausing efforts elsewhere after years of rapid expansion.
Marketing metrics firm Retviews has analysed the collections and market strategy of Jacquemus to pinpoint the elements enabling the French label to hold its own against top houses, only 11 years after its creation.
Sandro and Maje owner SMCP's Q2 sales were “strongly impacted by Covid-19” but the company saw a “gradual sales improvement throughout quarter”. Digital boomed and Mainland China was even back to growth in June.
The ‘Exclusive Live Shopping’ video service links up individual customers at their homes with shop assistants at the department store’s boulevard Haussmann branch; 120 brands are participating in the initiative.
SMCP has announced more initiatives to help the fight against the coronavirus pandemic with donations of surgical masks as well as special products made to raise money to help healthcare organisations.