Marketing metrics firm Retviews has analysed the collections and market strategy of Jacquemus to pinpoint the elements enabling the French label to hold its own against top houses, only 11 years after its creation.
Sandro and Maje owner SMCP's Q2 sales were “strongly impacted by Covid-19” but the company saw a “gradual sales improvement throughout quarter”. Digital boomed and Mainland China was even back to growth in June.
The ‘Exclusive Live Shopping’ video service links up individual customers at their homes with shop assistants at the department store’s boulevard Haussmann branch; 120 brands are participating in the initiative.
SMCP has announced more initiatives to help the fight against the coronavirus pandemic with donations of surgical masks as well as special products made to raise money to help healthcare organisations.
After banning the use of fur, the labels owned by the SMCP fashion group decided to also stop using reptile leather in their products, following the example of Chanel, Paul Smith and others, said the PETA association.