The latest Lyst Index comes in the middle of the biggest crisis to hit fashion in decades. And the luxe search giant said the impact of Covid-19 was felt in the quarter, affecting what people searched for.
Off-White and Bottega Veneta are continuing to ride high in the latest version of The Lyst Index. The Q4 report from the high-end search engine showed that Off-White is again the "hottest brand on the planet”.
If anyone thought the athleisure trend might be fading, they couldn't have been more wrong. Lyst said Friday that 2019 saw soaring searches while 2020's New Year's resolutions have boosted demand further.
This has been Bottega Veneta’s year, while Alexander McQueen’s sneakers have enjoyed surging popularity, the former Meghan Markle has been the top influencer and sustainability has been the hottest topic.
The new Lyst Index for Q3 shows that Daniel Lee’s appointment at Bottega Veneta was an inspired move for Kering with the label entering the hottest brands list for the first time, climbing 21 places in the ranking.
Aspinal of London has added to its Midi Mayfair bag offer with new colours. That in itself may not be huge news, but it’s another sign of the importance of two of today's biggest influencers, both of them royal.
Europe is a continent with a storied fashion history, but how do its residents vary in their shopping habits? Global fashion search platform Lyst analyzed the data to pin down some of the continent's spending trends.