At a time when every major luxury group wants to buy a niche perfume brand, few indie scent houses have been performing as enticingly as Memo International - whose three marques are all rapidly expanding worldwide.
Located at 225 West 57th Street at the base of Central Park Tower, the mega 320,000 square-foot store offers seven levels of retail space and will play host to a series of exclusive releases and collaborations.
The biggest beauty names are in a race to snap up the most dynamic brands globally and Anglo-Dutch consumer-products giant Unilever is one of the most active names, its latest big buy being J-Beauty brand Tatcha.
Skincare brand Kiehl's is rolling out its ‘Apothecary Preparations' concept worldwide.The in-store service offers personalized skincare solutions that involve creating a unique blend of concentrates for each customer.
Amouage, one of the Gulf’s oldest perfume brands, is regularly approached by big groups seeking to tap the fast-growing niche perfume brand market and is itself scouting for potential targets, its chief executive said.
To celebrate its 10th anniversary, Swiss high-end perfume brand Memo this month revealed plans for a brand new scent, 3 new store openings, plus a Parisian luncheon on Tuesday to unveil its new scent, Eau de Memo Paris.