Mango’s #MangoGirls campaign, which brings together influencers and consumers under a hashtag, generated a media impact value of 15.6 million euros in the first nine months of the year, according to Launchmetrics.
A photo of British designer Victoria Beckham together with her daughter Harper was the most effective social media post during London Fashion Week, giving her brand the title of most influential of the London season.
The beauty influencer has come a long way since his disastrous spat with Tati Westbrook earlier this year, becoming the influencer with the highest media impact value at this month’s Spring 2020 New York Fashion Week.
Launchmetrics and the CFDA have teamed up to release a report measuring the impact of different media at last month’s CFDA Awards, naming Jennifer Lopez as the most influential voice in the days surrounding the event.
Big-spending luxury brands like Gucci, Louis Vuitton and Christian Dior are splashing out on everything from fashion shows to teams of advisers as they target social media platforms in the hunt for young shoppers.
The brand came out on top at the event for a second consecutive year, according to Launchmetrics’ Met Gala Social Media Report, a victory led once again by the influencer powerhouse that is the Kardashian-Jenner clan.
For over 15 years, Michael Jaïs has been analysing how influencer marketing works. In this French-language LuxurynsightXFashionNetwork.com podcast, the CEO of Launchmetrics explains his interest in the subject.
FashionNetwork.com examines how diversity and inclusivity have now become strategic issues, as shown by the policies adopted by many labels, at a time when faux pas, notably about racism, are no longer tolerated.