For over 15 years, Michael Jaïs has been analysing how influencer marketing works. In this French-language LuxurynsightXFashionNetwork.com podcast, the CEO of Launchmetrics explains his interest in the subject.
FashionNetwork.com examines how diversity and inclusivity have now become strategic issues, as shown by the policies adopted by many labels, at a time when faux pas, notably about racism, are no longer tolerated.
Tokyo Fashion Week, kicking off on Monday, has long been considered an incubator for emerging local designers. But now the week is transforming into a platform providing increased industry and commercial visibility.
A new report from Launchmetrics has revealed the most influential brands and influencers from last year’s Spring runway shows, identifying Ralph Lauren as a clear leader thanks to a well implemented 360º campaign.
Victoria Beckham retained her position as the biggest social media winner as far as fashion week mentions were concerned, but while she’s usually a big name at NYFW, this time it was London that felt her impact.