As brands seek to add compelling reasons for consumers to buy their products in the austere post-Christmas environment, print and textile specialist Marimekko has announced a link-up with global beauty brand Clinique.
Victoria Beckham’s brand may have lost over £8m last year but the firm is upbeat and said in accounts filed this week that it “continued to perform well in all its markets, despite a difficult trading environment”.
Estée Lauder is expanding its global partnership with YouCam in a first-ever mobile augmented reality training program offering Estée Lauder's 17,000 employees on-demand training and product briefings on their phones.
There have been plenty of questions in recent periods about just how successful the Victoria Beckham label is. But now a new cash injection has seen it valued at £100 million and positioned it for growth.