Cosmetics group L'Oreal said on Tuesday it was launching a 150 million-euro programme of climate change initiatives and financial aid to support vulnerable women hit hard during the coronavirus pandemic.
The partnership will see the launch of eight custom-branded, augmented reality [AR] lenses from L’Oréal brands like Garnier, Lancôme, L’Oréal Paris, and Maybelline, featured in a dedicated beauty area on Snap Camera.
L’Oreal said it is counting on consumers rushing back to hair salons to help its business recover quickly once European and U.S. Covid-19 lockdowns are lifted, adding that beauty sales were bouncing back in China.
The coronavirus pandemic is dominating most consumers’ and businesses’ thinking at the moment, but companies and market analysts are still looking to a post-coronavirus world in which other subjects come to the fore.
Fashion search platform Stylight has released a report tracking the most popular cosmetics products over the last six months, revealing strong performances from Mac and Estée Lauder in lipstick, foundation and skincare.
Maybelline maker L’Oreal said on Thursday China’s coronavirus health crisis would have a short-term hit on its sales in the country and across Asian airports, after a period of booming business in the region.
For some shopkeepers in Paris, home to prestigious stores where Chinese tourists love to splurge, an abrupt drop-off in visitors as China tries to contain a fast-spreading coronavirus health crisis is hitting hard.