More big-name brands are launching pop-up stores with a micro-focus on fragrance. It's the latest attempt by firms to boost brand immersion, instore customer experience and lift sales for new and bestselling products.
In creating La Bouche Rouge, Nicolas Gerlier has created a 'cosmetics house' that offers both desirability and sustainability. Launching with lipsticks, the brand has been picked up by retailers Colette and Bon Marché.
L‘Oreal, the world’s biggest cosmetics company, beat third quarter sales expectations on Thursday thanks to surging demand from Chinese consumers and strong appetite for Lancome and its other luxury brands.