Victoria Beckham retained her position as the biggest social media winner as far as fashion week mentions were concerned, but while she’s usually a big name at NYFW, this time it was London that felt her impact.
The reality TV star, who was unveiled as an ambassador of the German sportswear giant Puma back in April, has announced that she has jumped ship to Adidas, where she will front the new Falcon sneaker campaign.
The fashion house's efforts to revamp stores as well as its high-end shoe brand Jimmy Choo paid off as the company topped Wall Street’s quarterly profit estimates on Wednesday and raised its full-year earnings forecast.
The Holy Grail of accessories businesses these past two decades has been to build them into fully-fledged lifestyle brands. It's the goal of Jean Cassegrain, CEO of Longchamp and grandson of its founder, as we discover.
Longchamp, the famous French leather goods and bag brand that recently brought Kendall Jenner on as its brand ambassador, will stage its first formal runway show during a major catwalk season in New York this fall.