The brands have unveiled an exclusive partnership for Prada’s revived sportswear-inspired line Linea Rossa, with Farfetch becoming the only multi-brand digital platform to have the right to sell the FW 2019 collection.
Farfetch is nearing the anniversary of its stock exchange debut with its valuation at a low and share price dropping. But with an investing-for-growth strategy echoing that of Amazon, are investors missing a trick?
Farfetch said Thursday it's buying one of the most dynamic groups of fashion forward designer brands as it continues to expand fast. It also had news on its exec team and reported wider losses as it invests in growth.
Farfetch has made several changes to its senior management team. Kshitij Kumar has been appointed as the company’s first chief data officer, whilst Holli Rogers is to become its first chief brand officer.
Browns doesn’t seem to have changed that much since Farfetch acquired it four years ago, but on Tuesday it announced a huge change ast it will relocate from its South Molton St home to a space nearby in Brook St.
Farfetch is still loss-making as it invests in growth and that growth is certainly explosive at present with revenue surging as it adds brands and customers, and launches new developments at a frenetic pace.