The struggling British fashion and accessories brand, which is axing its Paris and Hong Kong comms teams, is also on the verge of discontinuing its ready-to-wear and footwear licences from Spring/Summer 2021.
Johnny Coca has left his position as creative director of Mulberry, the British fashion and accessories house, as announced on Tuesday, bringing down the curtains on a five-year stint at the famed UK marque.
Brands are racing to establish their sustainability credentials and on Friday, Mulberry announced that it has launched its first 100% sustainable leather bag, with all proceeds going to a conservation charity.
Mulberry has launched what it hopes will be its latest must-have bag, Iris, and to give the product the best possible start, it has collaborated with actor and photographer Cole Sprouse to produce a supporting campaign.
Mulberry has been trying to accelerate its international growth by hosting runway presentations in cities like Seoul and Paris, but its latest campaign confirms it is still very much a quintessentially British label.