The Christmas shopping season doesn't seem to be getting any better for John Lewis. After a strong Black Friday, it seems to have slipped back with a series of weekly reports in which sales have been sluggish at best.
The strong Black Friday week at John Lewis appears to have been a one-off with the retailer back in negative territory in the seven days up to December 1, despite strength for its And/Or and Kin fashion lines.
John Lewis had a much better time of the seven days to November 24 than recently with its parent company seeing sales up 4.2% to almost £380 million but the department store chain and its webstore leaping ahead by 7.7%.
Black Friday spending fell in the UK, according to one report, even though the number of items bought this year rose, suggesting consumers are bargain-focused and retailers might struggle to make a profit from the event.
It's been another bad week for John Lewis and while its parent company sales fell 4% in the seven days to November 17, the department store chain and its webstore saw their combined turnover dropping by 6.8%.
John Lewis has unveiled its Christmas ad with the big reveal of what has come to be the most anticipated UK festive campaign being less of a surprise this year given that Elton John’s involvement was flagged in advance.