Hugo Boss's announcement of star-studded campaigns for its Boss and Hugo brands last week was big news, but the reaction to those campaigns is newsworthy too with the company saying the launches have made a big impact.
Hugo Boss has claimed a social media marketing coup, saying that its new growth strategy of targeting younger customers is paying off big time. It saw huge success for a Boss x Russell Athletic mega-event late last week
Singer and businesswoman Rihanna took to her social channels on Monday to drop a one-minute teaser revealing the all-star cast of the hotly anticipated third fashion show from her lingerie brand, Savage X Fenty.
The Italian leather goods brand has laid claim to Russian top model Irina Shayk for the visuals of its Spring-Summer 2020 campaign. The emerald-eyed Shayk will be posing alongside Argentinian model Nicolas Ripoll.