M&S has made two major appointments as Fiona Lambert joins to “lead the repositioning of Jaeger as an independent brand within M&S” and Anna Braithwaite works “to drive changing customer perceptions" of the M&S brand.
Marks & Spencer isn’t just upping it’s game in womenswear. The UK retail giant is also turning its attention to expanding character-based kidswear with the introduction of Mr Men and Little Miss clothing this month.
Expect a radical new look to Marks & Spencer’s women's fashion line-up this spring. The UK retail giant is understood to have struck deals with four independent womenswear brands to bolster sales, particularly online.
M&S’s deal to buy Jaeger completed on Friday and the administrators to the heritage brand have confirmed that all 63 standalone stores and the label’s concessions will not reopen after the current UK lockdown ends.
M&S has confirmed that it has bought the Jaeger brand, which had been part of Philip Day’s fashion retail empire. But while the firm is taking over the brand, it’s not buying the label’s store chain and its concessions.
M&S is reportedly close to a deal to buy Jaeger, which is part of Philip Day’s failed Edinburgh Woollen Mill Group. But while it’s believed to be taking on the brand and its stock, the stores aren’t part of the deal.