Bestseller saw rising womenswear sales in its latest year but most profit came from menswear. And while its CEO was happy with the results, he said the new year is proving tough and the company needs to work harder.
Harvey Nichols has launched a month-long marketing campaign called Let’s Hear It For The Girls and part of the female-focused approach at its Knightsbridge flagship store and online has been a temporary name change.
“Welcome to the Denim Brotherhood.” That’s the message from Danish fashion group Bestseller that has unveiled a reinvention of its Jack & Jones men's brand with a return to its denim roots and a focus on omnichannel.
This spring will see River Island add a host of influential menswear brands to its online men’s offering to complement its in-house range. The move will help the retailer further capitalise on the menswear momentum.