N Brown saw £130 million being wiped off its market value on Tuesday as investors reacted badly to its trading update. And the share price fall continued on Wednesday, although the drop was less sharp.
Plus size and menswear growth, a US sales surge, and good online sales drove omnichannel retailer N Brown to a pleasing Q3 and record-breaking Christmas period. And a new Zalando deal should drive sales even higher.
Last week retail N Brown said it was forging more partnerships with e-tailers for its brands and on Monday Koovs, the AIM-listed India-focused e-commerce business, said it would start selling N Brown’s Simply Be offer.
N Brown may not be powering ahead on the profits front yet but sales are rising and market share is growing for its Power Brands. It's also boosting e-tail and has plans to grow its business in the US.
N Brown was upbeat Tuesday as its womenswear and plus-size brands powered on, despite a weak environment, and its online operations soared. But its US business is a work in progress and will get more marketing spend.
Womenswear was key for N Brown in the latest year with online outperforming and H2 seeing sales accelerating. But with the market staying tough and profits falling, a new link with Tesco could be just what it needs.