Good but not spectacular. UK online retail sales across the Black Friday weekend were “very strong” this year, although they failed to match forecasts in spite of England being confined to lockdown shopping, IMRG said.
The latest English lockdown has seen consumers reverting to some of their e-shopping habits of earlier in the year and on Tuesday, a report said that online sales soared 61% in the first week of November.
Online retail continued its relentless rise in the UK last month with sales up 42% year-on-year. As the early summer surge evened out, the annual increase dipped slightly below the six- and three-month averages.
Online sales are continuing to power ahead in the UK, despite physical stores now being open again. And clothing is on an upswing, although footwear sales remain weak as they have been for most of the year.
While online retail boomed during lockdown, it's interesting that e-sales are still soaring even though non-essential shops have reopened in much of the UK. But it seems some e-fashion activity has moved back to shops.
Another UK e-tail report on Friday showed fashion sales low, despite the overall surge in online spending. But its authors think that once fashion starts to recover post-lockdown, e-tailers could be the big winners.
UK consumers are looking forward to socialising and taking part in plenty of activities that have been banned during the lockdown and this could bode well for future fashion purchases, new figures have shown this week.