The LVMH group owns three Swiss luxury watch brands; Zenith, TAG Heuer and Hublot. FashionNetwork.com visited the three brands’ headquarters, ahead of their opening to the public for the LVMH ‘Private Days’ initiative.
The Swiss watchmaker has announced the launch of its digital boutique. The service, designed to complement the brand’s in-store experience, will first be offered in the United States before being rolled out worldwide.
A boom in online luxury goods sales is finally convincing high-end watchmakers, long sceptical that customers would pay thousands to buy intricate timepieces on the web, to step up their investments in e-commerce.