David Beckham has signed a 10-year eyewear license agreement with Italian eyewear specialist Safilo Group, whose portfolio includes licenses for Dior and Fendi. The first collection is set to launch in January 2020.
Celebrities are a huge influence on spending in the UK and Britons spend around £6bn a year as a direct result of their desire to tap into celeb lifestyles, a new report claims. Fashion and beauty are key beneficiaries.
The House 99 male grooming brand, which is a joint project between footballer-turned-superstar David Beckham and beauty giant L’Oréal, has opened a shop on Alibaba’s shopping site Tmall to take its products to China.
She has cracked the world of high fashion, and now Victoria Beckham has the beauty industry in her sights.The designer has revealed that she has a skincare line in the works, in addition to developing her own fragrance.
L'Oréal's deal with David Beckham will see the debut of House 99, a 21-piece grooming line next month, with its Harvey Nichols debut showing that this is intended to be no flash-in-the-pan mass-market celebrity brand.