The German company has come up with a new mass-market self-care and beauty brand for the French and Scandinavian markets: N.A.E., or Naturale Antica Erboristeria, the fresh offshoot of an older Italian brand.
The apparel company, which reduced its European executive board last month, has recruited Aida Rizvo as its new director of marketing, a role in which she succeeds Manfred Mandel, effective 1st November.
To increase sales and improve brand perception across its beauty category, Germany's Henkel, which owns Fa, Schwarzkopf and Diadermine, is redirecting collections toward a more natural-conscious consumer and millennials.
German consumer goods maker Henkel raised its forecast for full-year earnings per share on Tuesday after it reported 3Q underlying sales growth of 3 percent in what it called an "increasingly challenging environment".
Shiseido said on Wednesday it expects both full-year net sales and operating income to exceed previous forecasts and reach record highs, resulting from the profit of its sale of Zotos to Henkel for $485 million.