Hackett London has a new force to drive its AW21 collection campaign. The heritage/fashion menswear brand has hired British racing driver and former Formula 1 world champion Jenson Button to front the new campaign.
Aston Martin has deepened its fashion sector links with two big names joining its board. Net-A-Porter founder Natalie Massenet and ex-Harrods and Saks 5th Avenue exec Marigay McKee are among its new directors.
Hackett was hurt by the pandemic at the tail end of its year to the end of March 2020 and saw sales falling and wider losses. But the firm is continuing to focus on its strategic drive to boost e-tail sales.
A group of big names in premium and luxury retail have joined the chorus of British businesses pleading with the government to reverse its decision to axe tax-free shopping for tourists in its current form.