Unilever and Procter & Gamble, the world's top two advertisers, are seeking out younger audiences by reallocating some 2021 spending away from traditional TV and into video games, streaming services and media programs.
Sales for US consumer goods group Procter & Gamble grew by 9% in Q1 of the current financial year, as the group continues to benefit from rising demand for household detergents and personal care products.
Procter & Gamble quarterly revenue and adjusted profit beat Wall Street expectations on Tuesday, as organic sales in its beauty business rose 8%, boosted by demand for its premium SK-II brand and Olay skin care products.
The Niwot, Colorado-based company famous for its plastic clogs has teamed up with the luggage and handbag brand to release a limited-edition collaborative footwear collection featuring classic Vera Bradley designs.
Nike Inc is “very concerned” about a rape accusation against Brazilian soccer star Neymar, the world’s largest sportswear maker said on Thursday, raising questions about its sponsorship of the football star.