The partnership will see the launch of eight custom-branded, augmented reality [AR] lenses from L’Oréal brands like Garnier, Lancôme, L’Oréal Paris, and Maybelline, featured in a dedicated beauty area on Snap Camera.
L’Oreal said it is counting on consumers rushing back to hair salons to help its business recover quickly once European and U.S. Covid-19 lockdowns are lifted, adding that beauty sales were bouncing back in China.
The French cosmetics giant has announced “a solidarity plan to support all those involved in the fight against coronavirus,” designed to help health carers, food industry professionals and vulnerable individuals.
Pandemonium outside the Opera de Paris this morning, as a K-pop star caused a mass stampede as he exited the latest show by Berluti, a collection underlining its rather radical change of direction under Kris Van Assche.
The French cosmetics group has appointed Cheryl Vitali, former head of the Kiehl’s brand, to the new position of global president of luxe American brands. She will be succeeded in her previous role by Leonardo Chavez.
For the past few years, cool active sport brands worldwide have been obsessed with one role model – Moncler. One other brand carving out new territory on the apparel map is Rossignol, the nec plus ultra of Alpine skis.