The group has announced the final of its competition for young designers. Set to take place on September 7 at the Fondation Louis Vuitton, the event's highlights will, for the first time, be broadcast via social media.
It is hard to imagine a more venerable luxury brand than Cartier, which has a reputation for artisanal excellence second to none. Yet, the majority of its audience is that lodestone of modern marketing, millennials.
Luxury conglomerate LVMH has pushed back the final of its much-watched LVMH Prize to September, the first time the award ceremony will take place in autumn; on September 4 in Paris, inside the Fondation Louis Vuitton.
LVMH is one of France’s most valuable groups, and chairman Bernard Arnault is Europe’s richest man, yet the luxury baron insisted on Thursday at the annual shareholders meeting that it's really just a family affair.
French luxury group LVMH has revealed a diverse selection of labels as the eight finalists for the sixth edition of its Young Fashion Designer Prize. The winning brand will be announced in Paris this June.
Founded by Delphine Arnault in 2014, the LVMH Prize has welcomed 16 new experts to its committee and announced the calendar for this year's competition. Applications for designers are open until 4 February.
The designers who made the cut include London-based UK labels "A-Cold-Wall" by Samuel Ross, and Charles Jeffrey's "Charles Jeffrey Loverboy," as well as the US-based brand "Eckhaus Latta" by Zoe Latta and Mike Eckhaus.
Across 53 venues and three days, 'Les Journées Particulières' saw 145,000 visitors take part in its third edition. The event, helmed by LVMH Group, showcases the savoir-faire of the group's maisons to the public.