Amazon India Fashion Week Spring-Summer 2017 and Autumn-Winter 2017, in association with Maybelline New York will be held in October 2016 and March 2017, respectively, by the Fashion Design Council of India (FDCI).
The American giant has expanded its fashion reach in India by becoming the new title sponsor for India Couture Week 2015. The five-day event is being held from July 29 to August 2, 2015 at Taj Palace, New Delhi.
The e-commerce industry in India is expected to cross $100 billion in the next four years, with 35 percent coming from fashion alone. Amazon India fashion head Vikas Purohit shares his views in an interview.
From shrinking their collections to slashing prices, Indian fashion designers are trying to cope with the global financial crisis, which has dimmed the appetite for haute couture internationally and at home.