Covid-19 has boosted e-tail, especially for multibrand sites and leading luxury labels, according to a study by Bernstein for Altagamma. An evolution that means other labels need to rethink their commercial strategy.
Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.
Few British fashion boutiques have as much mystique as Browns, the central London emporium which opens April 12 in a swish new location at 39 Brook Street, with an uber-innovative redesign and a sustainable restaurant.