Farfetch has taken a powerful approach for its 2019 Holiday season campaign, placing its global community “at the heart of Holiday storytelling, focusing on the ways people come together with family and friends”.
The brands have unveiled an exclusive partnership for Prada’s revived sportswear-inspired line Linea Rossa, with Farfetch becoming the only multi-brand digital platform to have the right to sell the FW 2019 collection.
The Italian footwear designer has licensed the production and worldwide distribution of his eponymous label to OLG, the Milanese subsidiary of Japanese group Onward Holdings, in order to concentrate on design work.
The recycling deals big names are striking with charities and resale firms have been coming thick and fast and the latest is from Farfetch, which combines resale and charity in one and helps the consumer too.
It is hard to imagine a more contemporary designer than Virgil Abloh, who staged his latest show inside France’s greatest temple to contemporary art, the Pompidou Centre. But then was nowhere to be seen.