The men’s collections for next summer presented in London, Milan and Paris blended streetwear and couture in a new mix, laid-back yet sophisticated, for an easy-going, highly wearable fashion to be enjoyed outdoors.
Browns is diving deep into sustainability this summer with a raft of initiatives including a link-up with The Restory, plus Made To Order jewellery and Made To Measure tailoring in partnership with Ermenegildo Zegna.
The label opened Milan Fashion Week Men's beautifully on Friday, with a film revealing a collection that is simultaneously minimalist and hyper-sophisticated, with pieces that can be easily mixed and matched.
The almost fully virtual fashion week runs until Tuesday, with only Armani, Dolce & Gabbana and Etro hosting physical shows. Highlights include the first collection by Glenn Martens for Diesel and eight new labels.
The Ermenegildo Zegna Group’s acquisition campaign continues. The high-end Italian apparel manufacturer and gentlemanly menswear brand has acquired control of Tessitura Ubertino, the top-shelf fabric maker.
Zegna has partnered with automotive giant Stellantis in an ambitious plan to transform its entire fleet into green cars by 2025. Stellantis brands include Fiat, Alfa Romeo, Peugeot, Citroën and Maserati.
Remake, remodel, and (Re)Set at Ermenegildo Zegna, which Friday afternoon opened the Milan menswear fashion week for the winter 2021 season in a stylish reinterpretation of the contemporary man’s wardrobe.