Without question, this has been the strangest season in fashion in 50 years, where designers have been busy asking themselves what the point of their profession is. What the French call "une remise en question."
With the coronavirus having sent most of the world's luxury spending into a tailspin and China the only major economy expected to show growth this year, brands now depend more than ever on Chinese consumers for sales.
Few designers have had as remarkable a career as Giorgio Armani. His unique fashion history was the subject of a hagiographic video that preceded the presentation of the latest collection by Italy's most famous designer.
“We must forge ahead, adapting to the situation,” was the motto of the Italian fashion industry’s main institutions on Tuesday, inaugurating a Milan Fashion Week thin on visitors but aiming for a 20-million e-audience.
Giorgio Armani skipped any physical presentation during Milan Fashion Week this season, but that did not prevent his video for Emporio Armani, unveiled online Thursday morning, from packing plenty of oomph and punch.
White, the uniquely located fashion-forward Milanese tradeshow, this month plans to celebrate Made in Italy and support sustainability, while it showcases several exciting new talents in its upcoming 300-brand salon.