Finally, after 15 weeks of runway confinement, Etro staged fashion’s first, proper, live fashion show in Milan on Wednesday before a real – and not virtual – masked audience practising social distancing.
Milan Fashion Week Men's is set to take place from 14 to 17 July, mixing virtual performances with physical runway shows. 37 events are on the menu, including physical shows from Etro and Dolce & Gabbana on 15 July.
The Camera della Moda has unveiled the schedule for July's Milan Digital Fashion Week, with 39 video displays, presentations and live events – a season including mega labels like Prada, Gucci, Zegna and Dolce & Gabbana.
On 2 and 3 September, the Italian fashion house will show its haute couture pieces alongside creations from a selection of Florentine craftsmen in an effort to kick start the fashion sector following the Covid-19 crisis.
Carlo Capasa has been confirmed for the fourth consecutive term as the president of the Italian Fashion Chamber (CNMI), as Serge Brunschwig, Alfonso Dolce and Jacopo Venturini joined the new executive committee.
One brand that had to weather a particularly complicated moment due to Covid-19 is Wolford, the high-end skinwear and hosiery marque that not only went though the lockdown, but also sold its Austrian headquarters.
After a 20-year hiatus, the label has returned to the official calendar of Milan Fashion Week with a show scheduled for 15 July, revealing a desire to double down on the brand's support of the Italian fashion industry.