The European business of US group HanesBrands, notably the owner of French underwear brand Dim since 2014, has been sold to a subsidiary of US private equity firm Regent L.P. for the symbolic sum of €1.
The French online platform dedicated to second-hand fashion and luxury, Vestiaire Collective, has announced its new appointment of Vanessa Masliah as vice president in charge of marketing and branding.
Apparel group HanesBrands, owner among others of Playtex and Champion, has published its annual results, presenting a new strategic plan that includes the sale of its European assets, including labels like Dim.
HanesBrands has announced that its Champion sportswear brand posted sales growth of more than 50% outside of the U.S. mass channel in the second quarter of 2019, helping the company achieve better than expected earnings.
Asics has tapped Grammy-nominated DJ and producer Steve Aoki as its new ambassador. Aoki will help Asics introduce its newly rebranded image of "self expression through movement colliding with culture and sport."