Staged inside a garage in north Milan on a crisp Monday morning, this is what Italy is all about when it is at its best - producing plausible and flattering menswear for young men who want to look crisp and cool.
Schiaparelli launches its latest capsule collection in Bergdorf Goodman on Friday, named Pink Victory. A novel approach to relaunching a legend, a house born in 1927, before the television, never mind the Internet.
Acqua di Parma, which feted a new Christmas capsule this weekend, is expecting double digit growth this year. And next year too, as Italy’s most famous niche perfume brand continues its healthy global expansion.