Retail billionaire Mike Ashley, the founder of Sports Direct, has demanded new rent deals are tied to sales across his store empire that now includes HoF and Jack Wills as well as Sports Direct and Flannels.
With Debenhams having received a cash injection from its backers to help it through the festive season, the company is betting heavily on its ability to use the season to help drive its turnaround forwards.
Many Britons are unadventurous when its comes to the beauty products they use, which means they return to the same item again and again, making investment in keeping those customers happy extremely important.
The need to match rivals' prices is continuing to impact John Lewis with the company still being forced into discounts. And it doesn't play along, its sales are going into reverse as could be seen in its latest week.