The House 99 male grooming brand, which is a joint project between footballer-turned-superstar David Beckham and beauty giant L’Oréal, has opened a shop on Alibaba’s shopping site Tmall to take its products to China.
The BFC launched the organisation’s China Partnerships Strategy in Shanghai this week with Ambassadorial President David Beckham and a number of BFC luminaries on hand to guarantee maximum publicity for the initiative.
Luxury lingerie brand Coco de Mer is growing as it approaches the end of its first year under independent ownership with its wholesale business rising 150% and plans laid for interesting new collaborations.
The royal wedding turned into a social media celebration for British designer names with analysis from InfluencerDB showing huge media coverage generated by Clare Waight Keller, Stella McCartney, Kim Jones and more.
News from the BFC is coming thick and fast at the moment. Just a day after naming Farfetch exec Stephanie Phair as its new Chair, the group has unveiled David Beckham in the brand new role of Ambassadorial President.