As global chief marketing officer, Tommy Hilfiger said Scheiner will help evolve its marketing strategies, particularly across digital and experiential platforms, to reach and engage a new generation of consumers.
Tommy Hilfiger has closed its global Fifth Avenue flagship in Manhattan and will close its Miami store on Collins Avenue, as the American label reshapes itself to gain ground in an increasingly digital era of commerce.
The PVH group, whose new European headquarters overlook Amsterdam’s docks, is investing in jeans, having created a Denim Centre to spearhead innovation and eco-responsibility, and grow its market share.
The PVH group has set up a new denim research centre in Amsterdam. Daniel Grieder, CEO of PVH’s Tommy Hilfiger, explained to FashionNetwork.com how the centre gives his brand an edge in the jeans market.
Eyewear company Safilo has renewed its global licensing agreement for the exclusive design, manufacturing and worldwide distribution of ophthalmic and sunglass collections for the Tommy Hilfiger brand through 2025.
Fashion cars and fashion have always been good friends. Just ask Tommy Hilfiger, who on Tuesday announced a multi-year partnership with Mercedes Benz to be the Formula One world champion team’s official apparel partner.