Footwear brand Clarks has been facing major challenges in recent periods but the company has scored a notable success with its email personalisation drive and has used technology to boost conversion in this area.
With Covid disruption nearing its end, retailers are gearing up for a mega back-to-school season. And M&S is supporting its BtS offer as it targets consumers who are fundamentally different from those of two years ago.
In a key development following the arrival of its new owners, Clarks has unveiled a new campaign for its Clarks Originals brand that includes content and a collab, all designed to celebrate black female creatives.
Clarks’ CEO Giorgio Presca has exited the historic shoe firm. The move comes only a few months after it brought a new majority owner on board as the founding family relinquished control for the first time in centuries.
UK shoe giant Clarks has filed its results for its year to February 2020 and the figures show just how much it was struggling even before the pandemic forced its stores to close and sent footwear demand plummeting.