Part of the Printemps group, the youth retailer will open a 1,700 square metre store on the famous avenue. The outlet looks to reach a more international clientele, as well as attracting more women through its doors.
Danish group Bestseller has given Noisy May its independence. Launched in 2013 under the management of Vero Moda, the women's streetwear and denim brand, which targets "millennials", is now operating solo.
For fall-winter 2015/16, the Danish brand is segmenting its men's offer. It is bringing customers a new line called Extended, conserving a minimalist identity while playing with a more urban-chic style.