The California-based company, whose brand portfolio includes Cherokee, Hi-Tec, Magnum and Interceptor, has reported a 17% decrease in its third-quarter sales due to ongoing disruption caused by the Covid-19 pandemic.
The brand ownership and licensing company announced a 22% drop in second-quarter revenues on Wednesday and outlined some of the challenges it anticipates that it will face as the coronavirus crisis evolves.
The company formerly known as Cherokee Global Brands announced on Thursday that it has signed a series of new licensing and distribution deals for its Hi-Tec sportswear brand in North America, Europe and Asia.
The Batra Group and Cherokee Global Brands have debuted their first season of the Tony Hawk Signature Line, following the formation of a licensing agreement for the brand between the two companies in December of 2018.
The Batra Group and apparel and footwear company Cherokee Global Brands have entered into a new license agreement for the Tony Hawk brand, covering apparel and accessories in Europe, the Middle East and Africa.