A deal between Carrefour and Tesco to team up on global purchasing will help them not only cut prices but also expand their own-label ranges, tightening a squeeze on major brand producers such as Nestle and Kraft Heinz.
French supermarket chain Casinoand cosmetics group L’Orealare launching new beauty stores in Paris this weekend, the latest effort by brick and mortar retailers to retain customers in the face of online competition.
Online retail sales in France rose 13% to 22.3 billion euros ($26.10 billion) in the first quarter, said the French E-Commerce Federation, highlighting growth in a sector that has seen Amazon and others make in-roads.
British online supermarket pioneer Ocado has signed a partnership with Swedish market leader ICA Group, its third major deal in six months as food retailers race to meet the challenge of online competition.
French retailer Carrefour has struck a five-year purchasing alliance with peer Systeme-U, stealing a march over rivals in a deal that will make Carrefour the biggest buyer in its competitive home market.
Some European companies are turning Amazon's rise and the e-tail revolution to their advantage, supplying online giants with everything from forklift trucks and storage space to cardboard boxes and automated warehouses.
Casino has started exclusive talks over buying online shoe retailer Sarenza, as the French supermarket operator looks to strengthen its online presence in the face of competition from Amazon and other Internet firms.
French supermarket chain Carrefour could be under pressure to do a deal with the likes of Amazon, after a deal between its French rival and a British online specialist threatened to leave it trailing behind online.