Online sales in the UK fell 9.1% year-on-year last month, although this was against a 61% increase in May 2020. And even with the fall, spend remain strong with sales volumes rising 46% compared to May 2019.
UK consumers may have rushed back to physical stores last month, but the reopening of non-essential shops in Britain didn't appear to send online spending's trajectory into reverse, despite speculation that it would.
Online sales continued to grow in the UK during March with a 71.7% year-on-year increase, although given how much of a shock to the system the first lockdown was in March 2020, the strength of the rise was no surprise.
Online retail sales surged again in February and fashion was a key beneficiary. And it was encouraging that footwear sales sprang back to life after a tough year due to the pandemic keeping consumers at home.
The pandemic is hurting festive season shopping with new figures showing most international consumers have done less than usual. But it also showed an interest in buying fashion and in returning to stores.
The latest English lockdown has seen consumers reverting to some of their e-shopping habits of earlier in the year and on Tuesday, a report said that online sales soared 61% in the first week of November.
Digital retailers are upping their game for Black Friday and Christmas, boosting capacity, improving their proposition and, of course, offering greater discounts, according to Capgemini’s annual holiday survey.