Good news for UK online fashion sales. Not so good news for digital beauty sales. Even worse for the e-tail industry as a whole. And after weak April numbers, it suggests the digital boom could well be over.
UK retail is increasingly returning to normal — or at least the ‘new normal’ — as the pandemic recedes. But while online activity appears to be virtually back to recognisable levels, physical retail is still challenged.
January saw another slowdown for e-tail sales with the new IMRG Capgemini Online Retail Index — which tracks the sales performance of 200+ e-tailers — showing the worst figures ever recorded with a decline of 24.4%.
Year-on-year comparisons across the pandemic landscape can make interesting reading. That’s why UK online retail in 2021 recorded its worst-ever year for growth, but still managed a “rather good” performance.
UK e-tail may have seen its worst month of sales growth ever in November – with almost every category down – but at least clothing was in positive territory this time, albeit with a tiny rise of just 0.4%.
A lack of lockdowns this autumn meant online retailers failed to match last year’s Black Friday digital shopping bonanza, with trading down 14.3% year-on-year. That was slightly worse than the anticipated 10% drop.
UK shoppers are browsing online but not buying, the latest IMRG Capgemini Online Retail Index showed on Thursday. But at least they still seem to be focused on fashion with the category staying strong