The pandemic is hurting festive season shopping with new figures showing most international consumers have done less than usual. But it also showed an interest in buying fashion and in returning to stores.
The latest English lockdown has seen consumers reverting to some of their e-shopping habits of earlier in the year and on Tuesday, a report said that online sales soared 61% in the first week of November.
Digital retailers are upping their game for Black Friday and Christmas, boosting capacity, improving their proposition and, of course, offering greater discounts, according to Capgemini’s annual holiday survey.
Online retail continued its relentless rise in the UK last month with sales up 42% year-on-year. As the early summer surge evened out, the annual increase dipped slightly below the six- and three-month averages.
Online sales are continuing to power ahead in the UK, despite physical stores now being open again. And clothing is on an upswing, although footwear sales remain weak as they have been for most of the year.