Pentland has hired an experienced marketing expert to lead its Italian sportswear brand Ellesse. Simon Breckon will join as brand director on 10 September, as the label continues its expansion into key markets.
Pentland Brands said this week that it’s making some key executive team appointments “with clearer brand and regional accountabilities,” to drive its ambition to accelerate brand growth across international markets.
Further evidence of the importance of cycling as an expanding sports category has come with news that UK brands giant Pentland has bought the Scotland-based Endura cycle clothing and accessories label.
Pentland Brands, the owner of Speedo, Berghaus and Canterbury, has promoted Chirag Patel to Chief Operating Officer. In his new role, he will drive growth through the acquisition of new brands and footwear licenses.